HOW TO MAKE MONEY FROM DIGITAL MARKETING IN NIGERIA IN 2023

If you are not making money online in Nigeria, then you are losing out on a lot of free money. This blog post will help you optimize your skills and land yourself an online paying job in digital marketing.

Digital marketing is the new money tree. Anywhere you are, if you have an internet-enabled device and access to the internet, you can become a digital marketer and begin to mint money from the internet.

The flexibility of digital marketing makes it so that anybody can engage in it; from students to stay-at-home moms, to busy businessmen, virtually anybody with a mobile internet-enabled device and internet can become a digital marketer.

Digital Marketing also known as online marketing simply means using digital technology and platform to publicize a product or service.

    FORMS OF DIGITAL MARKETING IN NIGERIA

Depending on your personal marketing needs or the type of marketing services you render, you can start from any of the seven forms of digital marketing, which are:  

• Content marketing,
• Email marketing,
• Search engine optimization,
• pay-per-click,
• Mobile marketing,
• social media marketing, and
• Marketing Analytics.

You can be sure that every category mentioned above, when developed well, can send millions into your bank account every month no matter where you are in Nigeria. Armed with the skillset any of the categories require, you can then set up a business around your digital marketing career.

Affiliate marketing:

Affiliate Marketing is a form of digital marketing in Nigeria which involves a third-party advertising a product using digital platforms to make money by earning commissions. An affiliate marketer advertises a product that links a buyer to a company in return for a commission. With affiliate marketing, you do not need to have a product or capital, and an affiliate marketer can earn up to  N150,000/day. All you need to do is to refer people to a product and be consistent with it. You must not interact directly with the customer or with the seller. Once you sign up for an affiliate program, you will get a referral link, which you will advertise the product. Anything someone buys the product using your link, you will earn a commission. It’s that simple.

To start, you will need to get your niche-specific website, where you will launch product campaigns and also seal or manage affiliate partnerships from. And before you get into any affiliate program, make sure you drive massive daily traffic to your website, that’s the only way you can make money; when people see and buy what you are marketing. You will require nearly all digital marketing categories to succeed as an affiliate marketer. But just in case you couldn’t cover all, here are the basic ones you need;

• Search engine optimization (especially with Keyword research)
• Mobile Marketing
• Marketing Analytics.

Once can master these skills, you will do exceptionally well in Affiliate marketing.

Content writing:

There is no marketing without content. Every kind of marketing you can think of is hinged on content in one way or another. This aspect of digital marketing relies so much on your ability to plan, research, create, and publish written works to push an idea, product, or brand. Different marketing mediums require different kinds of content purposed to produce respectively for each.

Content writing spans various kinds of writing including creative writing, technical writing, storytelling, web copy, and email copy, just to mention a few.

You need to start by building a portfolio for yourself. This is not easy to come by since you are a beginner, but you can start by:

1. Taking free jobs and asking for ratings
2. Getting content writing certifications
3. Starting your blog or writing series

When your portfolio is built, you can start attracting premium clientele, some of who even pay up to $1 per word for your written jobs; all depending on your expertise, delivery time, and proficiency. A rough estimation shows that content writers earn over $80,000/year. Digital marketing skills you can leverage to start a career in content writing are:

• Content marketing

• Email marketing (optional)

• Search engine optimization

If writing is your forte, then you need to consider content writing.

Search Engine Optimization (SEO):

SEO is one critical aspect of digital marketing in Nigeria, this is because every internet business owner, or people who just own a business that has a presence online, wants to give their product, brand, or service more visibility online. That is where SEO experts come in. as an SEO service provider, part of your job is to provide viable means by which your client(s) become more visible online or even rank higher in search online.

A lot of people misconstrue SEO as something reserved for the high techies, but that’s not true. You can learn Search Engine Optimization (SEO), build a portfolio and start selling your services to earn money online. By learning SEO, I don’t just mean theoretically. You have to learn it practically too; practicing on an already built website will give you ample chance to learn more about it.

As an SEO service provider, you will need to stay abreast of industry standards. This is basically because of the erratic nature of the algorithms of various search engines and platforms where SEO is an option for growth. You need only two digital marketing skills to start a career here:

• Search engine optimization

• Marketing Analytics.

 Once you can to master SEO, you can earn up to N200,000/daily with it.

eCommerce:

 An eCommerce expert is laden with the responsibility of carrying out various marketing strategies for launching and monitoring product campaigns. eCommerce covers the entire process of placing, promoting, and purchasing a product or service online.

When employed as an eCommerce expert, your employers will be expecting you to deliver in key areas like:

• Managing the company’s website and optimizing it with SEO
• Improving ad conversion rates
• Monitoring and evaluating marketing campaigns
• Running Up-selling and Cross-selling campaigns

There could be more, depending on the demands of your employer. And to start a career here, you will need to master all of the digital marketing skills above, because it touches base with all of them. This is about the vastest of all online marketing jobs available. When you are ready to start, you can check any popular job site to get the latest openings for this kind of job.

YouTube advertising partner:

It doesn’t matter where you like the most, in front or behind the camera, you can make a lot of money by being a YouTube advertising partner. YouTube is the biggest video viewing platform on the face of the planet. Once you can consistently make videos and post on YouTube and generate enough traffic to your YouTube channel, you can also share their revenue from ads.

First, you need to create a YouTube account and start making tons of videos. If you keep at this and you can hit YouTube’s monetization criteria of 4000 watch hours, 1000 subscribers, keep to all their monetization policies, and live in a country where the partnership program is available, then you are set.

Once these criteria are met, you can then input your AdSense account to your channel and start earning. You earn as people watch random video ads that will be laid over your video. With this, you can earn as much as $2,000,000/year. But it will require a lot of work and consistency. The basic digital marketing skills that will help you achieve this are:

• Content marketing
• Search engine optimization
• Marketing Analytics

You will need to add skills in film production to help you maximize your potential in this career path.

Start blogging and allow for ads on your blog:

Popular companies  like Jumia, Jiji, Bet9ja, and many more are always on the look out for blogs to serve as digital platforms to market their products or services. Well, if you took my advice in the Content Writing part, then this will be an added revenue source. Say, you have started your blog and you are already driving massive traffic to your blog or website, then you can monetize this web traffic and start earning money by having ads plastered over your website or blog.

Some ad publishing companies that help you achieve this feat are:

• Google Adsense

• Ezoic

• Propeller ads

• net

On these platforms, you will earn money from impressions and views generated from your website or blog. You have total control over the kind of ads that can be shown on your website or your blog. You can also have an agreement to advertise brands that meet you personally, and who want to leverage your traffic to drive sales to their business; either way, you will be earning from your website, writing, and audience base. The digital marketing skills you need to pull this off are:

• Content marketing,

• Search engine optimization,

• pay-per-click,

• Marketing Analytics.

With this, you are well on your way to generating unending cash flow.

Social media management:

This involves the one thing nearly everyone does every day, which is surfing the internet and building a presence in the virtual world.

As a social media manager, you will be responsible for growing your client’s or employer’s social media presence across platforms. And one really good thing about this, like most other digital marketing-related jobs, is that you can work from anywhere. Your job description is simple:

• creating brand-related content,
• planning or scheduling posts,
• creating brand infographics,
• running social media ads, and
• responding chats (brand representative)

There are a lot of free apps on the Google Play Store and App Store that will help you achieve any of these tasks easily and timely. You can automate the entire process. There is a lot of money to be made from doing this in Nigeria, up to N450,000/month. The digital marketing skills needed to start a career in this path includes:

• Content marketing,
• Email marketing,
• Search engine optimization,
• social media marketing, and
• Marketing Analytics.

Once you master these, you can set off as a freelancer or apply for jobs in companies as a social media manager with your portfolio.

Sell digital assets:

At this point, you must have already caught the spirit of a digital marketer. It is possible that none of the jobs opportunities listed above caught your fancy, and you are wondering how you can go on from here with all you know now.

Well, with what you know now. You can create your digital product and sell it online. It has to be a product worthy of purchase because a lot of digital products are already free online. For yours to generate revenue, then it has to be of high quality. Your digital product could be a/an:

• E-book
• Course/Training (Video or Written)
• Usable template (graphics, website, etc.)
• Tutorial

The advantage of this over physical products is that you wouldn’t need to keep on manufacturing, a single ebook can be online till the end of the age, except you bring it down by yourself. You can also automate the entire process, from payment to delivery. Plus, all the accruable profits that you will never stop getting so long as the product is selling.

There is no measuring how much you can earn from selling your digital product. And you will need virtually all the digital marketing skills to pull this off.

CONCLUSION:

There are some other things you can do with digital marketing skills in Nigeria, including consulting,  setting up your digital marketing agency, or organizing paid digital marketing classes. Any way you choose to go, you need to keep in mind that it doesn’t yield overnight, you have to work at it consistently for it to work for you.  You may likely land an entry-level digital marketing role in a local or foreign company and start earning dollars before you become an expert. Nevertheless, never stop learning in the direction of your chosen digital marketing career.

Having said this, I wish you the best of luck as you pursue a digital marketing career.

Are you looking forward to pursue a career in digital marketing in Nigeria? or you want a digital marketing service for your business? Look no further , Dulph Digital is the right plug for you.

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