In today’s digital marketing world, data is your best friend. These data can make or break your marketing strategies. Having the right data at your fingertips can help to improve your marketing strategies, and make informed decisions that drive the growth of your business. It’s advisable and important to carefully select the metrics you want…
Google Adverts is an incredibly powerful marketing tool, but it can be intimidating if you’ve never used it before. With its ever-changing landscape, new features, and options, it can feel overwhelming for a beginner. But don’t worry, it doesn’t have to be that way! In this article, I’m going to walk you through the basics…
This article is a clarion call for all content writers to be acquainted with the best ai tools in 2023. When it comes to content writing, virtually everyone is a content writer. This is because, in one way or another, we all write emails, social media captions, texts, website content, video content, Ads etc. In…
May 29th declaration of President Federal Republic of Nigeria, Bola Ahmed Tinubu that “subsidy is gone” came as a shock to most Nigerians, as it did indeed hike up petrol prices significantly overnight all over the country. The prices of Premium Motor Spirit, Petrol went from N195 to over N500 per litre. In response, citizens…
In today’s rapidly evolving digital landscape, mastering the art of digital marketing has become a critical skill set for businesses and professionals alike. If you’re looking to upskill and embark on a career in digital marketing or enhance your current business’s online presence, enrolling in a digital marketing course in Nigeria is an excellent decision….
The world of digital marketing is filled with acronyms and jargon, which can be confusing for newcomers and veterans alike. One common question that arises is about the SEO and SEM differences. Knowing the difference between SEO and SEM can help you create a more effective digital marketing strategy. In this article, we will discuss…
Nigeria has been witnessing a surge in the number of fintech companies in recent years. With a population of over 200 million people and a growing middle class, Nigeria provides a fertile ground for companies to innovate in the financial services sector. The fintech industry is one of the most promising sectors in Nigeria’s economy,…
Understanding your target audience is crucial for the success of any digital marketing agency. One of the most effective ways to gain insights into your ideal customers is by creating a customer avatar. In this comprehensive guide, we will explore how to create a customer avatar that will help you tailor your marketing strategies, improve…
Digital marketing has become a highly sought-after career choice in recent years, with the rise of online businesses and the importance of online presence for brick-and-mortar companies. However, with the high demand comes fierce competition, making it challenging to land a digital marketing job. In this article, we will discuss the steps on how to…
As search engines continue to evolve, keyword research has become an integral part of any successful SEO and content marketing strategy. Keywords serve as the bridge between your content and the audience you hope to attract. They are the terms and phrases that people use when looking for information, products, and services online. Understanding and…